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Tuesday, November 11, 2008

Developing the right creative flare for the brand








For those of you whom have familiarized with my blog, you will immediately recognized the cartoon character displayed on above, playing the"PR" role for the company. After being on hold for a year, he is now ready to take his lead which I have developed him for!


The business concept behind the sports based franchise company is pretty "healthy", what the company need as a lifestyle business is however a strong brand image which is recognisable, fresh and lingering to prospect customers' mind. It must have the ability to create trend which eventually promote better living and positive attitude.


These underlying basis lead to the development of the unique brand applying to its id's, products/merchandises and variety of marketing& sales tools. A well rewarded project. Look forward for the next fantastic works!