Blue Pacific, processed fruits product

Blue Pacific project was completed recently this year. I was basically called up to wave a magic wand on the poor old design.

The product is a processed fruit brand mainly catering to industrial consumers; such as hotels, bakeries, cakeries and local pastry makers.
I created the product with new logo (which originally it didn't have), just to devise the product with a stronger branding characteristic.
The label based on client's request to potray the name literally : ‘Blue Pacific’. Having that in mind, so I did a breezy background, just to be a little more subtle but representative with the ocean theme. The choice of typefonts and colors were predominatly also applied in keeping with the theme.

I've received a lot of positive feedbacks on this design project. Well, it's rewarding when people love your work, especially the client.

Comparable with the old design and client's satisfatiction factors, I think I'm pleased with my work.

What do you think?...Have your say..